India is a long way off the mark when it comes to internet penetration. Culturally Indian society, particularly in small towns and villages are inclined to get together as groups in public spaces. These people’s convergence zones, like a large religious melas or a small tea shop in a street corner, continue to be the preferred social platform for discussions and in forming or shaping opinions. We at Image100, understand the power of the whispers that happen at the ground level that are likely to snowball into a movement.
Our ground whispering team, equipped with recording gadgets, gets on the listening mode. We use sophisticated language analysis tools, in order to understand the root issues of a controversial opinion or thought. Then we work on a counter narrative as an antidote to a potentially harmful opinion that is formed at the ground level.